A flexible and dynamic wayfinding scheme that leverages digital signage to support the transformation of an historic London landmark.

The Olympia London project involves the transformation of a 150-year old event, exhibition and conference venue in West London. The iconic new development will comprise 2.5 acres of new public realm, restaurants, performances venues and workspace. Holmes Wood have been appointed to provide a wayfinding and placemaking scheme to enhance end-user engagement and navigation. Our approach involves embedding wayfinding elements into the fabric of the architecture and landscape, ensuring a sense of longevity suitable for a broad range of buildings, many of which are listed. The result will be a flexible scheme that optimises digital signage to transform this historic landmark into a vibrant cultural destination.


Creating digital wayfinding products to inform, inspire and delight